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Published: 30 September 2020

SriLankan Airlines, the National Carrier of Sri Lanka and a member of the oneworld alliance, reaffirming the global appeal of its marketing communication endeavors, bagged a gold award at the PATA Gold Awards 2020.

Accordingly, the National Carrier was among the 20 winners announced recently at the virtual PATA Travel Mart 2020. SriLankan Airlines was awarded the title ‘Marketing Carrier’ for its Pan India campaign- Next Door Neighbor and Serendipity Next Door.

SriLankan Airlines’ Chief Executive Officer, Mr. Vipula Gunatilleka said, “Winning an award is a reason for celebration and an affirmation that we are heading in the right direction. Receiving this coveted title from PATA, specially under the prevailing circumstances, gives us hope that we are capable of facing the challenging times ahead and our remedial communication content aiming to garner long-term, universal appeal can have a strong impact on our business recovery.”

PATA CEO Dr. Mario Hardy said, “The winners of the PATA Gold Awards set industry standards for excellence and innovation and provides the association with the perfect opportunity to recognise and reward the very best the Asia Pacific travel industry has to offer,”

SriLankan Airlines’ General Manager Marketing Mr. Saminda Perera said, “We are delighted to receive this prestigious title at the virtual PATA Travel Mart 2020 and it is truly inspiring that our efforts are continually rewarded in this manner. This is a result of an extremely satisfying team effort and I take this opportunity to thank the celebrities who were part of these creations, the management which has been supportive of our endeavors, my team, and our creative agencies J. Walter Thompson and Leo Burnett, without whom this will never be a possibility.”

The winning entry of the ‘Marketing Carrier’ category, ‘ Next door neighbors’ is a visual representation of multi-faceted attractions of Sri Lanka primarily targeting holidaymakers of India, with the underlying message that one does not have to look very far for exciting or serene getaways when Sri Lanka is right next door.

India being the Airline’s single largest market, it was vital that effective marketing campaigns were executed to retain the country’s appeal among the Indian travellers in the aftermath of the Easter Sunday tragedy which resulted in a massive 80 percent reduction of tourist arrivals in the country. Going by the rationale that in Sri Lanka, a traveler has the privilege of experiencing an international destination with the convenience of a domestic trip as opposed to travelling within India, the campaign reached out to the discerning Indian traveler through a 360 degree creative execution unfolding through a variety of media such as radio, cinema, digital, travel publications and outdoor advertising.

SriLankan Airlines’ brand videos- ‘Serendipity Next Door’ and ‘Ode to Paradise’ created ripples across social media platforms for its virality. ‘Ode to Paradise’ is a revival of the well-loved ‘Blue Waters’ song of the Air Lanka fame, which praises the island beauty of Sri Lanka, through the eyes of world-renowned Sri Lankan celebrities. ‘Serendipity Next Door’ is an extension of ‘Ode to Paradise’ specially crafted to appeal to the Indian audience. The two videos recorded a combined number of 73 million views on Facebook and 2.2 million views on Youtube, whilst the latter became the first Sri Lankan brand video to cross one million views within 11 hours and five million mark in two days.

This is the third time that the National Carrier made its mark at PATA, having received gold awards on two previous occasions in 2007 and 2019.

The PATA Gold Awards 2020 attracted 121 entries from 62 organisations and individuals worldwide. The winners were selected by an independent judging committee of 16 personalities from various destinations.

Corporate Communications
SriLankan Airlines
www.srilankan.com

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Published: 23 September 2020

Under the directives of Major General (Rtd) G. A. Chandrasiri, Chairman, Airport and Aviation Services (Sri Lanka) Limited, a kick-off meeting was held with the officials of Japan’s Taisei Corporation, the contractor of the BIA Terminal 2 project, Japan Airport Consultants, and the senior officials of AASL. 

The objective of the meeting was to present the three months’ working plan and commencement of the activities under ‘Package A’. 

Mr. Aruna Warushahennadige, Director AASL/Director in charge- Terminal 2 BIA, Head of Projects, Project Director, Heads of Divisions of AASL, and officials of the Ministry Officials attended the meeting.

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Published: 29 September 2020

With the intention of cultivating a culture where every employee is appreciated and rewarded, the first-ever Employee Recognitions Programme of AASL organized by the Human Resources Division for 2018/2019 was held on 17^th September 2020 at the Auditorium of Civil Aviation Authority. This ceremony was graced with the presence of Hon. Cabinet Minister Prasanna Ranatunga, Chairman of AASL Major Gen.(Rtd.) G. A. Chandrasiri, Vice Chairman of AASL Rajeev Siri Sooriyarachchi and Director General of Civil Aviation Capt. Theemiya Abeywickrama, Directors of AASL and other officials of AASL.

Applications were called internally and they were evaluated by 3 committees representing trade unions, divisional representatives, head of divisions, the members of the director board and officials of the ministry through a very transparent process. The employees who have performed beyond their call-up duties were selected for the Final Round and were awarded Gold, Silver, Bronze and Merit awards under 5 categories namely, Leadership, Team Work, Creativity and Innovation, Customer Care and Open at the Ceremony.

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Published: 15 September 2020

It is a regulatory requirement to appoint an Aviation Security Service Provider with a license issued by the Director General of Civil Aviation (DGCA) for the provision and maintenance of Aviation Security Services at the civil airports in Sri Lanka.On successful completion of the certification process, conducted by the Civil Aviation Authority of Sri Lanka (CAASL) Aviation Security Inspectorate under the leadership of Mr. P A Jayakantha (Deputy Director General Aviation Security Regulation) since the year 2015, Airport & Aviation Services (Sri Lanka) Limited (AASL) was issued the Aviation Security Service Provider Licence, on the satisfactory demonstration to the Director General of Civil Aviation of their conformance to the applicable requirements, stipulated in terms of the provisions in the Civil Aviation Act. No. 14 of 2010.The AASL will continue to provide the aviation security services, in accordance with the approved Airport Security Programme in which they are authorized to provide Aviation Security Services at civil Airports in Sri Lanka, namely Bandaranaike International Airport Katunayake, Mattala Rajapaksa International Airport, Colombo Airport Ratmalana, Batticaloa International Airport and Jaffna International Airport.
The Aviation Security Service Provider License was awarded to Major General (Rtd.) G. A. Chandrasiri (Chairman AASL) by Capt. Themiya Abeywickrama (DGCA and the Appropriate Authority for Aviation Security) at a simple reception, held on 08th September 2020 at CAASL headquarters, Katunayaka with the participation of Mr. Amitha Wijayasuriya (Vice Chairman CAASL), Mr. P A Jayakantha (Actg. Additional Director General CAASL) and Mr. Rajeewasiri Sooriyaarachchi (Vice Chairman AASL) together with senior officials of CAASL, AASL and Aviation Security stakeholders including State Security agencies and industry in attendance.