Sri Lanka Tourism Promotion Bureau, (SLTPB) in collaboration with the Embassy of Sri Lanka in Poland, has taken measures to organize a FAM Tour with a Polish TV channel, which was established in Sri Lanka recently and will continue to be on air from 03rd – 09th March 2022.
TVN is the flagship channel of TVN Discovery Polska, one of the two predominant commercial TV broadcasters in Poland. With this media promotion, the TVN channel expects to produce their newest strands of three chapters, each documentary called “City/Region in See You” and “Good Morning TVN – TVN Discovery”. The project consists of gastronomy, cultural landmarks and historical heritages including UNESCO World Heritage sites which attract and impress modern society in Poland.
The TV channel and the extent of its strong outreach to the Polish public (38 million viewers) inspire spring/summer 2022 travel to Sri Lanka, where they highlight Sri Lanka as the most beautiful vacation destination. The purpose of this tour is to highlight the beauty of the country by creating awareness among the TVN Crew with the purpose of attracting more tourists from Poland with our unique hospitality and offering them the opportunity to promote the destination among potential travelers as a safe & secure travel destination to achieve their travel purposes.
Poland is identified as one of the top ten tourist arrival markets in Sri Lanka tourism, with a total number of 7,500 arrivals from 01st of January up to end of February in 2022. Despite the incidents of Easter Sunday Attacks in 2019 and the ongoing Covid-19 pandemic around the world, the potential of the Polish market arrivals to Sri Lanka has gradually increased during the recent years. Furthermore, as a result of vast number of Polish arrivals to Sri Lanka during the past few years, the direct air connectivity has enabled the LOT Polish Airlines to start operations three times a week including Tuesday, Friday and Sunday from Warsaw to Colombo, without any transit.
During the FAM Tour, the TVN Media Crew also intends to visit Colombo City, Dambulla, Sigiriya, Eco Park, Kandy, Galle, Bentota for filming from 03rd – 09th March in 2022.